At MPIX Communications, we help our clients define what information they need to convey in order to achieve a specific business result. And then we communicate that information in a way that people can understand it, remember it and apply it.
From our perspective, “apply it” is really the key to learning that works. Even when a client tells us they just need to train for “awareness,” ultimately, they want their audience to be able to do something with that information. That’s why our approach is focused on creating performance-based learning experiences so that by the time the training is over...
One of the most common things we hear from our clients is something like, “We’ve been doing this training for several years, and we just don’t think it’s as effective as it could be.” And typically what we’ll find is that the training they’re using is comprised of some PowerPoint slides, with someone standing in front of a room reading them to a class. Or taking those same PowerPoint slides, adding narration and calling it e-learning.
But those types of passive approaches to training don’t allow for opportunities to practice the information—or provide a mechanism to help them apply it. That’s why we believe in performance-based learning experiences.
"The MPIX team is very good at helping out with the substance of the project you're working on. They took the time to educate themselves on what our business was about, and then applied that to everything we're doing in this project. This saved us an immense amount of time, and will make the project that much more effective."
Every situation is unique. Even within the realm of performance-based learning, there are different approaches that might make sense depending on business objective.
For example, we might create booklets, e-learning, materials for instructor-led workshops, communications campaigns, quick-reference guides, job aides or presentations, just to name a few examples.
And through everything we develop, we integrate multiple disciplines. Our team consists of instructional designers, copy writers and editors, graphic designers, multimedia and application developers; in other words, all the disciplines that are needed so that we can produce training and communication tools that are properly structured from a learning perspective, but also presented in a visually appealing way that supports the underlying content.
If you’d like to learn more about how performance-based learning could add value to your organization, just let us know. We’d be happy to discuss it with you.
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